Every business wants to attract as many customers as possible. We all want to expand market share, increase profitability, and grow customer satisfaction.  Amid the pursuit of these goals, there are many unpredictable things. But one thing we know for sure is that we’re all going to be disabled someday. We are all just at different points on the ability lifecycle.

 

We’ve all seen the benefit of what cross-functional teams can do in Agile, but what about when we include diverse team members who reflect the customers who will ultimately buy your product?  Can we use the power of agility to accelerate rapid learning to meet more of our customers’ needs?

 

In this talk we will explore what happens when you design for the edges. By designing for that one person, can you create more value for everyone in between?   From audiobooks to closed captioning to remote vacuums –designing for accessibility brings benefits to everyone today. And tomorrow.