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How do you connect purpose, outcomes, and behavior change?
Photo of Mohamed Amr

Mohamed Amr
Co-founder & Principal Transformation Consultant

Agile Academy

Transformation Consultant

This talk will be co-presented with Yehia Amer

Creating Value "Beyond the Pill" - From Northstar to Pragmatic Behavioral Change at Roche

Roche is on a mission to change the world of healthcare.  Guided by their Northstar (“Doing Now What Patients Need Next”), Roche looks for every outcome to be a win for three players - the patient, society, and Roche.


To become a truly purpose-driven organization, Roche is on a transformational journey to change just about every aspect of how they conduct business.  This talk will explore the 4 pillars underlying their transformation journey.   How does this large company connect its global narrative to specific behavioral changes at the individual level? What are the key enablers helping Roche along the way?  How do you create sustainable behavioral change - in locations around the globe? 


Join us to explore how Roche is connecting the dots between purpose, outcomes, and lasting behavioral change.


Mohamed is a business agility and leadership coach whose primary passion has been inspiring organizations, leaders, and teams to rally behind an impactful purpose around their customers. Armed with a primary passion about human change, as well as deep experience with domains such as systemic behavioral change, positive psychology, CBT, systemic & relationship coaching, change theory and leadership models, Mohamed has always found joy in partnering with organizations and leaders in their transformation journeys. Mohamed is the Co-founder of Agile Academy based in Dubai, and operating internationally with focus on Middle East and Africa.

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